There's no way around it; art is subjective. No matter how eloquently an artist describes his/her work and how it relates to the subject, the observer has his/her own distinct relationship to aesthetic appreciation.

However, when it comes to function, I'm confident that FEELS Photoworks delivers the most functional artistic goods your hard-earned money can procure.

By developing a unique photographic vocabulary, FEELS consistently creates compositions which serve the narrative.

Whether you are coaxing home buyers to envision the functionality of space and design, or highlighting the most interesting parts of a travel destination, you can be confident that FEELS' artistic relationship to the subject will be one of pointed purpose and feeling.

That's as close as you can get to "good photography" in my opinion.

Flattery or Fiction?

It's no secret that the technology used to manipulate digital imagery to the extreme has landed in the consumer's lap. Social media illustrates this on a daily basis. I'll be upfront...

Other than producing gorgeous virtual stagings and weather-based alterations in real estate photography, FEELS services do not include manipulating reality through the digital medium, or cartooning.

There was a time when we photographers had only lighting choices and time-based processes in the darkroom to control exposure, brightness, and contrast.

Nowadays, the applications to control image settings in post are vast, and at our fingertips. FEELS does partake in the conveniences and creative possibilities of photo editing software, but it also observes the basic ethics of photojournalism, and aside from virtual staging and lifting the gloom from skies, uses digital manipulation only to flatter what is actually in the photo.

When we communicate with one another, the resulting imagery will have the feels.